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Course Description

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Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.

How Will I Learn

This online course provides a mobile-friendly interface with audio-enabled lessons, allowing easy access to video content, real-world case studies, and interactive games & flashcards. Also included is an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

This course does not require any additional purchases of supplementary materials. Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.

What You Will Learn

Small Business Marketing

  • Explain the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.
  • Develop and implement a marketing plan that focuses on effective marketing tactics for your small business.
  • Explain how a conversion funnel works and how to use it for e-commerce.
  • Describe how social media platforms can strengthen your marketing campaign.
  • Identify which social media platforms you should use in your marketing campaigns.
  • Describe the world of social media influencers and how best to leverage this type of advertising.
  • Identify which social media influencers will benefit your small business's marketing campaign.
  • Apply keyword research and search engine optimization (SEO) so that people can find your website easier and boost your web traffic.
  • Interpret search engine analytics to recognize which resources are generating successful conversions.
  • Explain content marketing and use it as a form of promotion and marketing.

Refund Policy

You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.

Applies Towards the Following Certificates

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Section Title
Small Business Marketing
Section Schedule
Online self-paced
Instruction Method
Course Fee(s)
ME1655 non-credit $79.00

English Proficiency Requirements

Continuing Education Programs

Continuing Education (CE) courses and programs offered online through LSU Online & Continuing Education typically include a combination of lecture and discussion as well as reading and writing assignments. You need an adequate command of English in all skill areas (listening, speaking, reading, and writing) to participate in classes.

If English is not your native language, you must meet one of the English language proficiency requirements below to be successful in our CE programs. If you intend to register for a CE course or program, you can determine whether you meet English proficiency requirements by self-assessment prior to enrolling. We want to empower you, the learner, to progress successfully. Completing this self-assessment will enable you to make a good decision on whether you can complete one of our programs.

Intermediate English Skills

Most CE professional development courses and programs require at least intermediate English skills, which are equivalent to a B2 level of English language proficiency on the Self-Assessment Form. When assessing yourself, be sure to read through each of the categories under Column B2 to make sure you meet proficiency requirements.

Advanced English Skills

Online Distance Learning courses and microcreds are for-credit courses and might require more advanced English skills, equivalent to a C1 level on the Learner Self-Assessment Form. Be sure to read through each of the categories under Column C1 to make sure you meet proficiency requirements.

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