Course Description

What is AI Mastery For Business Leaders?

AI Mastery For Business Leaders is part of our exclusive AI SkillsBuilder™ series produced in partnership with Louisiana State University.

This skills track is specifically designed for business leaders and small business owners who want to integrate artificial intelligence across their organization and achieve significant, profitable growth. This comprehensive training is for the c-suite and other leaders who are responsible for the oversight, execution, and scaling of AI within their organization. 

Whether you're new to the AI world or planning to expand your existing company with AI technology, AI Mastery for Business Leaders provides all the necessary resources and support to fast-track your progress — helping you avoid months or even years of costly experimentation.

We've helped professionals across numerous industries rapidly acquire the skills and competence to develop and execute AI strategy at the highest level for massive growth and profits. 

What You'll Learn

In our 6-week accelerated training, you'll become a master at using our AI Strategy Canvas™, and you'll see how it can help get everyone in your organization on the same page when it comes to having discussions about AI strategy and implementation. 

You'll also learn to how to use the Canvas to engineer Scalable Prompts™ and share them throughout your organization. This is the secret to scaling AI adoption in your organization and accelerating your understanding of AI prompting.

We'll show you practical applications of AI in many areas of your company, like HR, accounting, customer service, and sales. You'll see how to scale AI across your organization to streamline your content creation process, ensuring it's efficient, consistent, and aligned with your brand standards.

You'll learn new ways to leverage AI for improving efficiency, and ultimately leading to dramatically improved business results.

Who this training is for?

If you are a business leader or professional who wants to master AI skills and accelerate the adoption of AI throughout your organization, this training is for you.

This is a hands-on training in the focused application of AI technologies for your business operations.

It is not for you if you want to learn about the history of AI. 

It is for you if you want to learn and apply skills that will impact your company immediately.

On day one, we're going to zero in on AI security because it's critical that you know how to operate AI safely, securely and ethically. It's also essential that you know how to spot and deal with the AI content that is probably flooding your inbox and social media feed.

It's critical that you learn how to crafting prompts in a way that everyone in your company can quickly build, share, and adapt prompts. You're going to learn our proprietary process for creating what we call Scalable Prompts™. We'll show you how to use AI to streamline workflows by showing you applications you can put to use in multiple divisions of your company.

Then we'll do a deep dive into the AI Strategy Canvas™, which is the foundational tool that we use to get everyone in your organization on the same page and operating AI from the same level of understanding. This framework has helped hundreds of people like you almost instantly improve their understanding of generative AI and how to scale its use throughout their organization.

Throughout the course, we're going to work with you to create reusable AI assistants. By the end of our six weeks together, you'll have one or more custom AI assistants for your business that will help you streamline and simplify the very tasks that are robbing you of productivity.

Week-by-Week Skill Track:

Week 1: Establishing an AI Framework

Week 2: Building a Prompt Database and Developing Target Personas

Week 3: Defining Your Company Identity & Your Competitive Edge

Week 4: Using an AI Role, Crystallizing Your Brand Essence & Defining Brand Voice DNA

Week 5: Refining AI Output and Introduction to Custom GPTs

Week 6: Creating Custom GPTs & Putting it All Together

Discount Available:

Cost: $2,979

Early bird discount: $500 (through July 19)

LSU Alumni discount: $500

Meet the Instructor:

John Munsell is the co-founder of Bizzuka and CEO, an AI consulting firm focused on artificial intelligence strategy, training, and implementation. With a career spanning over 25 years in marketing, software development, financial services, and sales, John brings a wealth of experience to AI upskilling.

John serves as the Adjunct Instructor of Artificial Intelligence at Louisiana State University, contributing to the academic field while leading Bizzuka. His work centers on helping enterprise leadership teams develop AI competency frameworks and upskill their workforce.

John is the creator of the AI Strategy Canvas™, a fundamental methodology for seamlessly integrating AI technologies across various business departments. Through his corporate training programs and the CXO AI Roundtable, John has personally trained over 200 corporate executives and managers, equipping them with practical AI skills to enhance efficiency, reduce costs, and foster innovative new product development.

Register Today!
Section Title
AI Mastery For Business Leaders
10:00AM to 12:00PM
Aug 05, 2024 to Sep 16, 2024
1:00PM to 2:00PM
Aug 09, 2024 to Sep 20, 2024
Schedule and Location
Contact Hours
Course Fee(s)
AIMASTER non-credit $2,979.00
Section Notes
Technical requirements: A computer, and Internet connection, and a paid account with ChatGPT, Claude, or Perplexity. 

Courses are held on Mondays 10:00 am to 12:00 pm CST
Office hours are held on Fridays 1:00-2:00 pm CST

English Proficiency Requirements

Continuing Education Programs

Continuing Education (CE) courses and programs offered online through LSU Online & Continuing Education typically include a combination of lecture and discussion as well as reading and writing assignments. You need an adequate command of English in all skill areas (listening, speaking, reading, and writing) to participate in classes.

If English is not your native language, you must meet one of the English language proficiency requirements below to be successful in our CE programs. If you intend to register for a CE course or program, you can determine whether you meet English proficiency requirements by self-assessment prior to enrolling. We want to empower you, the learner, to progress successfully. Completing this self-assessment will enable you to make a good decision on whether you can complete one of our programs.

Intermediate English Skills

Most CE professional development courses and programs require at least intermediate English skills, which are equivalent to a B2 level of English language proficiency on the Self-Assessment Form. When assessing yourself, be sure to read through each of the categories under Column B2 to make sure you meet proficiency requirements.

Advanced English Skills

Online Distance Learning courses and microcreds are for-credit courses and might require more advanced English skills, equivalent to a C1 level on the Learner Self-Assessment Form. Be sure to read through each of the categories under Column C1 to make sure you meet proficiency requirements.

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