Course Description

Lecture-discussion, case analysis, marketing-simulation game; the field of marketing; marketing environment, functions, and institutional structure at a macro level; marketing strategy and policies at a micro level; problems of cost and productivity; viewpoints of society, consumer and marketing manager.


Credit is awarded from LSU–Baton Rouge

Online Format: six-month open enrollment period; 14 modules 2 exams

Tuition and Fees

Special Requirements: a computer with reliable internet access, a webcam, and a headset or speakers, and a microphone.

You are also responsible for purchasing separately the required textbooks and any additional required materials for this course.

Special Note on eBook Purchase Option: Only available for purchase at Harvard Business Publishing via a custom course link and registration is required. Details are available in the Syllabus and on the ‘Materials’ page of the Moodle course site.

If you are interested in re-enrolling in a course that you have already taken through our program, please contact us before registering. If you have any questions about registration or payment, please contact our office.

Applies Towards the Following Certificates

Register Today!
Section Title
Principles of Marketing
Once you are registered, you have 180 days to complete this course
Instruction Method
Course Fee(s)
MKT 3401 credit (3 units) $866.00
Available for Credit
3 units
  • Tommy Karam
Section Notes
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