MKT 3421 - Marketing Communication: Promotion
Course Description
Nature and contributions of personal selling and advertising to the firm’s problems of demand stimulation; concepts related to integration and organization of promotional effort to facilitate communication programs for products and/or services.
Prerequisites
MKT 3401: Principles of Marketing
Prerequisite Verification: By completing registration in this course, you acknowledge that you meet any prerequisites or requirements to take the course. LSU undergraduate students may have additional requirements imposed by their department or college and must consult with their academic counselor or advisor before enrolling in an ODL course.
Syllabus
Notes
Credit is awarded from LSU–Baton Rouge
Online Format: six-month open enrollment period; 12 modules 2 exams
Special Requirements: a computer with reliable internet access, a webcam, and a headset or speakers, and a microphone.
You are also responsible for purchasing separately the required textbooks and any additional required materials for this course.
If you are interested in re-enrolling in a course that you have already taken through our program, please contact us before registering. If you have any questions about registration or payment, please contact our office.
Applies Towards the Following Certificates
- Marketing Fundamentals Specialist Certificate : Marketing Fundamentals Specialist Certificate
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English Proficiency Requirements
Information on English Proficiency Requirements are located here.