MKT 3421 - Marketing Communication: Promotion
Course Description
Nature and contributions of personal selling and advertising to the firm’s problems of demand stimulation; concepts related to integration and organization of promotional effort to facilitate communication programs for products and/or services.
Notes
Credit is awarded from LSU–Baton Rouge
Online Format: six-month open enrollment period; 12 modules 2 exams
Special Requirements: a computer with reliable internet access, a webcam, and a headset or speakers, and a microphone.
You are also responsible for purchasing separately the required textbooks and any additional required materials for this course.
If you are interested in re-enrolling in a course that you have already taken through our program, please contact us before registering. If you have any questions about registration or payment, please contact our office.
Prerequisites
MKT 3401
Prerequisite Verification: By completing registration in this course, you acknowledge that you meet any prerequisites or requirements to take the course. LSU undergraduate students may have additional requirements imposed by their department or college and must consult with their academic counselor or advisor before enrolling in an ODL course.
Applies Towards the Following Certificates
- Marketing Fundamentals Specialist Certificate : Marketing Fundamentals Specialist Certificate
English Proficiency Requirements
Continuing Education Programs
Continuing Education (CE) courses and programs offered online through LSU Online & Continuing Education typically include a combination of lecture and discussion as well as reading and writing assignments. You need an adequate command of English in all skill areas (listening, speaking, reading, and writing) to participate in classes.
If English is not your native language, you must meet one of the English language proficiency requirements below to be successful in our CE programs. If you intend to register for a CE course or program, you can determine whether you meet English proficiency requirements by self-assessment prior to enrolling. We want to empower you, the learner, to progress successfully. Completing this self-assessment will enable you to make a good decision on whether you can complete one of our programs.
Intermediate English Skills
Most CE professional development courses and programs require at least intermediate English skills, which are equivalent to a B2 level of English language proficiency on the Self-Assessment Form. When assessing yourself, be sure to read through each of the categories under Column B2 to make sure you meet proficiency requirements.
Advanced English Skills
Online Distance Learning courses and microcreds are for-credit courses and might require more advanced English skills, equivalent to a C1 level on the Learner Self-Assessment Form. Be sure to read through each of the categories under Column C1 to make sure you meet proficiency requirements.