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Course Description

Nature and contributions of personal selling and advertising to the firm’s problems of demand stimulation; concepts related to integration and organization of promotional effort to facilitate communication programs for products and/or services.

Notes

Credit is awarded from LSU–Baton Rouge

Online Format: six-month open enrollment period; 12 modules 2 exams

Tuition and Fees

Special Requirements: a computer with reliable internet access, a webcam, and a headset or speakers, and a microphone.

You are also responsible for purchasing separately the required textbooks and any additional required materials for this course.

If you are interested in re-enrolling in a course that you have already taken through our program, please contact us before registering. If you have any questions about registration or payment, please contact our office.

Prerequisites

MKT 3401

Prerequisite Verification: By completing registration in this course, you acknowledge that you meet any prerequisites or requirements to take the course. LSU undergraduate students may have additional requirements imposed by their department or college and must consult with their academic counselor or advisor before enrolling in an ODL course.

Applies Towards the Following Certificates

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Section Title
Marketing Communication: Promotion
Type
self-paced
Dates
Once you are registered, you have 180 days to complete this course
Instruction Method
Course Fee(s)
MKT 3421 credit (3 units) $866.00
Available for Credit
3 units
Instructors
  • Tommy Karam
Section Notes
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