MKT 4440 - Digital Marketing
Course Description
The proliferation of internet, social media, and mobile channels are revolutionizing marketing techniques around the world. This course provides students technological expertise to keep pace by in-depth discussion and projects performing digital marketing with real companies. Students will acquire cutting-edge knowledge, skills, and experience to conduct marketing campaigns in each of these cutting-edge mediums.
Prerequisites
MKT 3401: Principles of Marketing
Prerequisite Verification: By completing registration in this course, you acknowledge that you meet any prerequisites or requirements to take the course. LSU undergraduate students may have additional requirements imposed by their department or college and must consult with their academic counselor or advisor before enrolling in an ODL course.
Syllabus
Notes
Credit is awarded from LSU–Baton Rouge
Online Format: six-month open enrollment period; 15 modules 2 exams
Special Requirements: a computer with reliable internet access, a webcam, and a headset or speakers, and a microphone.
You are also responsible for purchasing separately the required textbooks and any additional required materials for this course.
If you are interested in re-enrolling in a course that you have already taken through our program, please contact us before registering. If you have any questions about registration or payment, please contact our office.
Applies Towards the Following Certificates
- Marketing Fundamentals Specialist Certificate : Marketing Fundamentals Specialist Certificate
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English Proficiency Requirements
Information on English Proficiency Requirements are located here.