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Course Description

The proliferation of the internet, social media, and mobile channels is revolutionizing marketing techniques around the world. This course is intended to provide students with cutting-edge technological expertise to keep pace by focusing on the internet, social media, and mobile marketing techniques. Students, by the end of the semester, are expected to have acquired the knowledge, skills, and experience to conduct a marketing campaign in each of these cutting-edge media.

Prerequisites

Credit or registration in MKT 3401.

Syllabus

Notes

Credit is awarded from LSU–Baton Rouge

Online Format: six-month open enrollment period; 7 modules 2 exams

Tuition and Fees

Special Requirements: a computer with reliable internet access, a webcam, and a headset or speakers, and a microphone.

You are also responsible for purchasing separately the required textbooks and any additional required materials for this course.

If you are interested in re-enrolling in a course that you have already taken through our program, please contact us before registering. If you have any questions about registration or payment, please contact our office.

Applies Towards the Following Certificates

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Section Title
Marketing Tools Fundamentals
Type
Dates
Once you are registered, you have 180 days to complete this course
Instruction Method
Course Fee(s)
MKT 3500 credit (3 units) $904.70
Available for Credit
3 units
Instructors
  • Rice Dan

English Proficiency Requirements

Information on English Proficiency Requirements are located here.

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